Search Engine Optimization

Get the best SEO for your business

Web referencing is crucial for all businesses in Quebec. It allows your business to outperform your competitors on search engines, more specifically Google.

 

Being # 1 on Google takes a lot of time and energy, which entrepreneurs often don’t.

 

We provide SEO services to allow you more time to your more crucial activities for your business. We are committed to helping you beat your competition on the internet.

What is Search Engine Optimization (SEO) ?

SEO is defined in two parts: one is to register your website on search engines or directories. The second is the set of actions and techniques aimed at improving the positioning of your website on search results.

 

In short, web referencing is using techniques to improve the position of your web page on search engines (Google).

 

Now let’s see what the techniques are used to improve the positioning of its website.

The 3 main factors that influence SEO

There are no factors more important than another. SEO is all the factors used in a strategy to optimize your business positioning.

The quality of the content

Google gives importance to the content of your website. There are billions of websites on the internet. How Google filters all these sites? It identifies the websites that best suit the user research.

 

Statistics that allow Google to rank a website higher are the time spent on the website, the bounce rate (if the user visits more than one web page) and the number of visitors per month.

 

With those informations, Google takes the best website and places it first for certain queries. It is therefore important that a company that wants to improve its web referencing creates quality content that reaches users.

The backlinks

These backlinks are links that point from another website to your website. Having backlinks is important because it shows Google that people are talking about your business which increases your Domain Authority (DA). The backlinks are divided into 4 categories, but the most important are “Dofollow” and “Nofollow”.

 

“Dofollow” links mean that websites who use your website as a reference are used in Google’s calculations to determine the importance of your website. Conversely, “Nofollow” links mean that websites that refer to you are not used in Google’s calculations. There is no superior bond between the two.

 

A good website should have both types of links in order to demonstrate to Google that the website has quality content that reaches website users.

Mobile responsiveness

It’s not surprising that 80% of people who search on the web use a mobile phone. Lately, Google has revised the way it lists websites.

 

A website that is suitable for cell phones will be more likely to rank first in search results than a website that is not.

 

A well-suited website for mobile should have several characteristics. The text characters should be the correct size, the images smaller, the layout suitable for a cell phone screen and the texts should not be too long.

 

By keeping these guidelines in mind, you will be able to improve the positioning of your SEO.

 

Some interesting facts about SEO

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